Mark Warner

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The Brief

Mark Warner is one of the most highly regarded independent travel companies in the UK, winning numerous awards for the quality of their holidays and service.

In 2014 they came to us with a brief to audit their brand identity, core values and position.

They wanted customers to re-engage with a brand, which has high historic levels of awareness, but had lost its saliency.

This was to lead to the development of an all comms platform to appeal to new audiences and stimulate an emotional engagement with Mark Warner.

 

The Strategy

Our starting point was to conduct in-depth research with customers, staff and the travel trade.

This research allowed us to discover interesting insights that isolated the key and very personal benefits a Mark Warner holiday delivers. It was all about the way they create truly memorable individual holiday moments – for everyone in the family.

‘The Mark Warner Moment’ became the expression of this insight.

The ‘moment’ has become the platform from which to base Mark Warner’s advertising, social media campaigns, brochures, resort and staff comms.

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