Blog

I wrote a while back (http://www.designate.com/2016/10/03/ba-cut-rest-slice/) about BA selling M&S sandwiches on their short haul flights and how this really was the demise of what was once a proud and strong brand. Well now I am surprised to be back here discussing sandwiches again. And BA again. This time it’s marmalade sandwiches and the joyous timing of BA’s insolent, arrogant brand idiocy - and the way that they intend to deal with their customers. I think

The devil is in the details. Take care of the little things and the big things take care of themselves. Think small. All good common-sense cliches. But what happens when you have a nation armed with microscopes rather than telescopes? Especially when it comes to advertising. You'll notice a difference, but will you notice a big change? At Designate, we like to keep our eyes on the horizon as well as the road in front. Tom Goodwin of Tomorrow Group wrote this excellent

The TravelMole Web Awards take place next week on Wednesday 15th November. So we've asked the Mole himself, Graham McKenzie to write us a guest blog and share his thoughts about the current state of the game, the challenges it's facing and what we at Designate do. Here's Graham: In case you hadn't noticed, Brand is important at Designate. It oozes out of everything they do, be it a television advert, an online banner, a strapline, a website design or a simple

We love our music at Designate. Especially in the creative department.  I’m a DJ so it’s the ideal environment for me too. The team has an eclectic mixture of tastes so finding a favourite radio station wasn’t easy. But 1BrightonFM is something everyone can listen too – and we love things made in Brighton. It keeps everyone happy and the most common quip heard during the day – in between creating masterpieces – is: “Ooh, that’s good, I’ve not heard

"Slip me the needle through the letterbox and all will be fine. " I scared myself the other day. At the tail end of another typical week at the helm of our wonderful advertising agency, Designate, twinkling lights in the eyes were closely followed by my waking up on my kitchen floor. I had passed out for the first time in my life. "Was that real, or are you bored of my conversation?" were the caring words from my wife, Lou. I

I have just returned from the USA, and while I must not generalise or take a small sample, it would appear that Trump is not doing too well in the popularity stakes. "Trump is bad", said my five-year old niece from the back of my American cousin's Toyota. And the message was similar all over the news. 'What will he do next?' was the underlying message in most of the newscasts. I didn't hear one positive piece

Ryanair’s Chief Marketing Office, Kenny Jacobs, recently lamented to the travel trade press about the travel industry’s lack of fortitude in dispensing with Google, whose dodgy business model may soon come a cropper when European Courts get their teeth properly stuck in. In particularly he was highly critical of the way the insidious algorithm offers commercial advantage to those willing to pay the piper, to the detriment of real user-benefits. For slightly different reasons, it’s a subject

At Designate’s most recent Speakeasy event, during a week of Independence Day related events when many US destinations were in town to promote themselves to the UK travel trade, the big topic was addressed head-on: Is President Trump harming the US tourism industry? Putting perceptions and personal opinions to one side, there have been a flurry of tourism statistics in recent months suggesting that UK visitors are staying away from American destinations. The stats vary, and some

We’re delighted to announce that we’ve been working on a brand new website for a brand new boutique hotel - Nos Da Ty. We were really excited when our friend and client Peter Welch from Disney told us that during a cricket tour he had met Sri Lankan, Indra Weligamage (a former chef and travel guide). They realised they had a shared passion for the beautiful island where Indra was born and raised. Going into business